VICTOR SOUZA



CREATIVE COPYWRITER













DIABLO SUMMONER
ACTIVISION BLIZZARD



Diablo is one of the most iconic games in history, and to launch its mobile version in Latin America, we invited the fans to perform a ritual: summon the game from any pentagram they could find or draw. 








RAPID EYE MOVIMENT
RASHID



Rashid’s new album, from one of Brazil’s top rappers, feels like a real movie. It tells a story, features animations, and includes a captivating audio drama. So, we launched this music album with everything a film release deserves: a trailer, teaser, gala premiere, and fan interactions.














SURPRISE
STELLA ARTOIS


Good times can happen unexpectedly. To celebrate the launch of Stella Artois gluten-free in Brazil, a lighter beer that keeps the unique flavour of Stella Artois, we've paired these special moments with the lightness of the Life Artois.








POVisor
iFood


iFood's visors are a true icon at any event in Brazil — seriously, people love wearing them. To further strengthen the brand’s connection with Carnival and Gen Z, we combined POV, one of the most popular trends on TikTok, with the most famous visor in the country.













LOCAL INFLUENCERS
CONSUL



Juventus, a traditional football club from São Paulo’s Mooca neighborhood, is celebrating its 100th anniversary. To mark this special occasion, Consul sent personalized refrigerators to influencers with a genuine connection to the club — people who are actual residents of Mooca.